Why do you need an online profile?
Your online profile is everything. Everyone knows that prospective clients check out companies online before making any sort of purchase, even if they have been given a recommendation. This applies to people considering what sofa to buy, or what laptop to purchase, just as much as it does to those seeking some sort of legal advice.
A survey commissioned by Peppermint Technology showed that 97% of consumers researched a lawyer before instructing one (even if they had been given a recommendation, so the statistics really do speak for themselves.
As I keep mentioning on twitter, YouTube and on here, your own profile (and that of your law firm) needs to be informative, useful, engaging and digestible to the lay person.
5 simple ways to improve your online profile and presence
- Be engaging on platforms such as Twitter, share your thoughts and opinions on news stories, share your own articles, engage in legal topics and debates.
- Share a link to an article you have written for your law firm on LinkedIn.
- Make sure that as a law firm you have tweets going up every day, even if they are scheduled! (Try and get people back on to your website).
- Spend 20-30 minutes writing a brief article that can be uploaded to the website (and shared on social media) on a topical issue.
- Every couple of months make sure that your LinkedIn profile is up to date. Ensure that you have everything filled out (and in detail), and if you would like a 1-1 review on the best way to market yourself on LinkedIn get in touch.
There are lots more ways you can improve your online presence and I do run 1-1 sessions, and group training on social media, writing blog posts, business development, social media strategies and client engagement. If you would like to get booked in do contact me via my email firstname.lastname@example.org to get more information and costs. These sessions are a great way to learn a little bit more, ask lots of questions and leave feeling better equipped at engaging with people online!